Be found.
Be understood.

Give attention somewhere useful to go.

A search result can bring someone to a page. The next questions belong to the business: is this the service they need, does the work look credible, and can they understand how to begin? An SEO and conversion audit looks at those questions together.

We start with your actual offer, audience, service area, and desired next step. A Tacoma contractor, a local shop, and a business selling specialist services may need different information. A broader marketing strategy can establish that direction before individual pages or channels are chosen.

Walk the site as someone making a decision.

Before recommending more traffic, we follow two relevant buying situations through the website. The brief names the audience, entry page, information they need, and the action they are trying to complete.

• A first-time visitorCan someone arriving from a service or location search understand what you do, where you work, and whether the service fits? Follow the introduction, service explanation, examples, and contact route.
• A comparison buyerCan someone weighing a recommendation against other businesses find proof, understand the process, and prepare a useful inquiry? Check the points where missing information or an unclear next step interrupts that decision.

These are walkthroughs of the experience rather than recorded customer studies. We document the pages and device widths checked, the questions left unanswered, and the evidence behind each proposed change.

Five parts. One business context.

The audit connects the customer-facing experience with the search foundations underneath it. Scope is agreed around the pages, markets, competitors, and accounts being reviewed.

1. 01

   Follow the buyer

   Trace a first visit and a comparison visit through your services, examples, and inquiry path.

   Where clarity, confidence, or usability breaks down.
2. 02

   Check search visibility

   Review discovery, indexing, page content, mobile usability, loading, and internal links.

   Current website evidence and available Google data.
3. 03

   Compare the market

   Look at relevant competitors’ service explanations, proof, search presence, and next steps.

   Specific gaps and differences worth considering.
4. 04

   Answer buying questions

   Plan service content, project stories, and articles around what people need to decide.

   A purpose and intended reader for each content idea.
5. 05

   Prioritize the work

   Order the findings around business relevance, customer friction, effort, and dependencies.

   Proposed changes, copy drafts where scoped, and verification criteria.

A search review can include sitemap coverage, crawl restrictions, index directives, redirects, titles, descriptions, canonical addresses, headings, relevant structured data, and internal links. Mobile layouts, image loading, navigation, and contact controls are reviewed alongside the content. Access to Search Console adds the available indexing and search-performance evidence.

Answer the questions that come before an inquiry.

Useful content helps someone evaluate a real service. It can explain what the work includes, what affects scope, how an estimate begins, or how a project was handled. A case study needs the business's actual brief, contribution, and evidence; an article needs a question worth answering.

Competitor comparisons help identify what customers encounter elsewhere and which explanations are missing. We look for relevant differences and gaps rather than copying another firm's claims. Recommendations stay connected to your audience and the business information you can support.

For local services, accurate coverage and business details matter to that explanation. Additional location pages need their own useful information. A service-page plan can support a new website or guide an existing site's redesign. Email follow-up can address what happens after a visitor chooses to hear from you.

Leave with a plan someone can act on.

1. Record the starting point.Identify the business goal, pages and competitors reviewed, available account data, device widths, and limits of the evidence.
2. Order the recommendations.For each finding, describe the issue, the proposed change, why it matters to a buyer, estimated effort, dependencies, and who will handle it.
3. Define the check.Set a way to verify the work: a corrected link, a usable form step, a content review, or a later comparison using an agreed measurement period.

Copy drafts, content outlines, and implementation can be included in the agreed scope. An audit can also stand alone, with the resulting plan handed to your team or current provider.

Keep findings and outcomes clear.

A report records what was checked, what changed, and what still needs attention. Available Search Console impressions and clicks can inform later comparisons. Aggregate website counters can show inquiry starts and contact clicks, with their measurement limits explained.

A completed fix, an indexed page, and a signed client project are different outcomes. The audit does not guarantee rankings, inquiries, or sales. We agree on the comparison period and identify where new data or actual customer feedback would improve the next decision.

Tell us what you want reviewed ↗

Questions about SEO and conversion work.

Read the guidance behind the work.

Google explains the foundations in its SEO starter guide, Search Console introduction, and guidance on helpful content.